ISNI will help with "it's this person and not the person"...
YouTube has now become a registration agency for ISNi - a unique identifier that is the IOS certified global standard number to identify millions of contributors to creative works and those that are active in their distribution, that to be assigned to all creators including performers and songwriters that will help to reconcile data and ensure attribution.
Youtube is the first ISNI registration agency in the music space and will share ISNIs to the label and publishing partners in order to promote the adoption of this standard in the music industry as a whole. So you might be asking yourself "what does this mean?". Here's an explanation from a staff member from YouTube.
“James Stewart, you say? Which one, there are at least 14 on YouTube!” says FX Nuttall, technical program manager at YouTube. “By adopting ISNI, artists, songwriters, and other creators will be unambiguously identified, enabling better visibility and tracking on YouTube. Bringing the ISNI open standard to music opens the door to more accurate credit for creators, discovery for fans, and transparency for the industry.”
Bringing the ISNI open standard to music opens the door to more accurate credit for creators, discovery for fans, and transparency for the industry.
“We’re delighted to partner with YouTube on such an ambitious effort”, said Tim Devenport, Executive Director, ISNI International Agency.
The Internation site for the ISNI is here and authors can get an ISNI for themselves for $25.